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LocatioNet awarded 'best application' at "Ericsson Mobile Application Awards 2003"

LocatioNet awarded first place out of 190 companies at Zurich event

November 26, 2003 -Yesterday, at a ceremony in Zurich, Switzerland, Ericsson rewarded the winners of this year's best mobile applications in its annual Mobile Application Awards. The winning companies are LocatioNet, Media Republic, Synergenix Interactive AB and NewBay Software.

The Mobile Application Award is an international competition run by Ericsson. The purpose is to find the best, market-ready mobile applications focusing on services that add value, create convenience and make daily life and work easier and more effective.

The four categories and winning applications are:
* "Best Mobile Enterprise": LocatioNet with its real-time fleet management services that combine and enhance current location-based features, such as maps.
* "Best Mobile Entertainment": Media Republic with TV soap stories in a format accessible to mobile handsets.
* "Best Mobile Gaming": Synergenix Interactive AB with three-dimensional rally games for use between mobile handsets from different vendors.
* "Best Information Application": NewBay Software with an application that makes it possible to create, update and transfer personal web diaries, so called 'blogs', from a PC to a mobile handset and vice versa.

Twelve companies' solutions were nominated - based on criteria such as professionalism, market potential, innovation, consumer friendliness and ease-of-implementation by the operators and the media industry. 276 companies from all over the world entered the awards. The top three mobile applications in each of four categories competed in the finals.

The finalists got the unique opportunity to present their services live to an exclusive audience comprising executives from mobile network operators, venture capitalists and other industry players. The winners were selected by the audience through live SMS voting.

In a complementary match-making session, the finalists met with operators from Europe, the Middle East and Africa to discuss possible business partnerships.

"Telecom is a long-term growth industry. We believe it is important to find applications that further simplify the lives of consumers," says Mats Dahlin, Ericsson's head of Market Area Europe, Middle East and Africa. "The Ericsson Application Awards have certainly proved that there is a lot of creativity resulting in real business opportunities ready for market launch."

Ericsson is shaping the future of Mobile and Broadband Internet communications through its continuous technology leadership. Providing innovative solutions in more than 140 countries, Ericsson is helping to create the most powerful communication companies in the world.

FOR FURTHER INFORMATION, PLEASE CONTACT
My Spangenberg, Ericsson Group Communications
Phone: +46 8 719 41 21
e-mail: press.relations@ericsson.com

Rolf Weiss, Ericsson Switzerland, Communications
Phone: +41 1 807 23 10
e-mail: rolf.weiss@ericsson.com

Best Mobile Enterprise Application: 'Mobile Workforce Management' by LocatioNet (Israel)
A middleware that provides easy and seamless integration into the service layer of mobile operators. Third-party content providers can use the middleware for their location-based services including map, geographic data and route services. The application also offers web-based and web-hosted real-time 'mobile fleet and workforce management' for midsize companies.



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